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Cola Japan Military - "America has never contributed anything to the world but chewing gum and Coca-Cola," 1942.

A false statement at best, but Dietrich did something real: love and simple fun with ice cold Coca-Cola.

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When US Army General Dwight D. Eisenhower saw the early success of bottling plants built in 44 countries before joining World War II, he sent a message from his House The North Africa Project that spoke to Coca-Cola headquarters in Atlanta. 1943 on June 29, his offer included 10 factories, 6 million bottles of Coke a month, and materials and equipment to supply American GIs with cold water, cold and fizzy, filling their spirits with every sip.

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The workers of Saipan Coca-Cola bottling plant. Gift of Precilla Porche / National WWII Museum Inc.

Eisenhower imagined he was drinking regular Coke and jumped at the chance to fulfill Coca-Cola president Robert Woodruff's 1941 promise. Woodruff wanted to "see that every man in uniform gets a bottle of Coca-Cola for five cents, wherever it is, and what it costs the company." Despite the difficult transport, a small group of professional guys brought more than a tasty drink; they brought a symbol that unites America with its friends around the world.

Survival supplies, gear, and food were packed in the cargo and holds of cargo ships. Every inch of the place was prepared for the expedition to participate in the war. Anything that isn't used for survival, or doesn't shoot, explode, drive, or fly is considered trivial, and that includes Coke products. When Eisenhower's proposal was received by Coca-Cola's top executives, they began planning a plan to bring the product to the battlefield.

Six months after the announcement, a Coca-Cola representative flew to Algiers, the capital of Algeria, to use the plans to build the first bottle. Eisenhower expected only 10 would be enough, but to his surprise, 64 bottles were produced by the end of the war. Soon, 148 Coke representatives filled the roster as "Technical Observers" or TOs.

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The coke machine was operated by the refrigeration crew of the 64th Seabees in Tubabao, Samar, Philippines. Gift of Joseph Cohen / Courtesy of the National WWII Museum

The TOs were given military fatigues, treated like officers, and had one mission: to serve Coca-Cola to all Americans, no matter where they were. Their fame spread as they exported from North Africa to the Pacific and European theaters. The Americans drew their weapons on their shoulders and greeted the TOs without discrimination. They are included in these units and earned their nickname "Colonels of Coca-Cola", and they worked without age, two houses with a flag hat.

War documents and food were critical when it came to shipping overseas, so like Coke, shipping between GIs and their loved ones required alternative shipping methods. Victory Mail, or V-mail, makes this wish possible by using single-page microfilm copies without the traditional envelope. Once they arrive at a post office or military facility, they will be "delivered" before reaching the addressee. The 37 mail bags that previously carried 150,000 letters and weighed a combined 2,575 pounds were reduced to a single 45-pound bag.

A V-mail excerpt from the National World War II Museum reads: “Dear people, you'll never guess what I'm drinking tonight. No whiskey, no gin, no Calvados [French brandy], no beer, but good old Coke. -Coke in a bottle designed to fit the hand. A few minutes ago we left our theater to go up and Dick and I bought two cokes and will drink them the next time we drink a bottle of coke. It is believed to be in the United States. But not so much. As part of our PX meal this week, each husband got two cokes for which he paid four francs, although some people may argue whether rye or bourbon is America's national drink, when I saw the happiness from the case of Cokes and the lyrics about the corner drugstore , I don't think the country drinks that much."

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This cartoon greeting covers V-mail censorship. Instead of paper clippings, the V-mail letters are blacked out so that the information cannot be captured on microfilm. Courtesy of the Smithsonian National Postal Museum.

V-mail has its downside, which is a lack of self-love. When girls and women kissed, leaving their lips, the device degraded the microfilms. This has happened so often that it has been called the "Red Scam".

A letter written by Private Spencer Combs in Paris reads: “Well, I just got back from the Coke bar. If I didn't tell you to do it first, they went with the beer hall and put it on. Coke at the bar. Boy, after not going there for a long time, they are delicious. I want colas like beer. I bet you'll be surprised to hear that, but it's true.

Coca-Cola colonels brought soft drinks to the front line and nearby aid stations. Foxholes and dug-outs were once unsmilingly replaced by homecoming day toasts. Soldiers stationed in the South Pacific and in remote locations do not miss out on what their comrades around the world enjoy; TOs are also ready for them.

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This 1945 World War II Coca-Cola ad from the Philippines shows a Coke Forest dispenser painted green for camouflage.

A bottler of soft drinks popular in drugstores in Brisbane, Australia, flew to the airport where the B-26 pilots were stationed. The small green spray has been modified to include ice to ensure the best drinking quality even in harsh environments. The pilots raved and raved about their "Jungle Fountains" and the soldiers asked for 100 more. Many of the 1,100 cell phones placed in the back of a military jeep quickly spelled out the phrase "Jeep and Nickel Coke."

Some GIs got their drink in a different way, notably Dudley Glover and John Glenn, soldiers assigned to the 178th Field Artillery in Naples, Italy, in 1943. They opened their mail and found two bottles of Coke slipped into a sock sent by a friend. . came home early. They loved every drink and were saving up for another bottle big time, but their friends kept offering to buy it. It was Glenn's idea to keep a card for their last little Coke bottle to raise money for the children of soldiers who died in combat.

The campaign has raised more than $4,000, mostly through word of mouth and public intrigue. Coke added another $2,000, and noted war correspondent Ernie Pyle wrote of the situation while remaining with the unit: Sergeant DeSchneider was delighted to win the award, but later said he thought he should take it home as a present.

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Coca-Cola's charity campaigns with themes of friendship between community and service workers have brought home to society a sense of the impact of alcohol consumption. They sold "The American Way of Life" in an ad campaign in Life Magazine, and by 1944 Coca-Cola was known as "The World's Greatest."

Their reach extended beyond the war zone to Iceland, Newfoundland, Panama, wherever America was stationed, Coke and TO were close at hand. The "Have a Coke" ad featured a unique graphic design poster accompanied by a text message. The ad, which shows American pilots laughing with Chinese pilots, reads: "There is 'Coca' = good wind blowing you here... a way to say 'We are friends' to China."

Another post said: "Coca-Cola stands for delay leading to their own way of life." All those people smiling with a Coke bottle, the presenters are addressing the citizens of the host country with messages to please the citizens and soldiers. By the end of World War II, more than 5 billion bottles had been distributed to those in uniform, and Coca-Cola had replaced the experimental war plant in all offices. The partnership between Coca-Cola executives and the Coca-Cola Colonels helped make what is now the world's largest beverage company a success, and gave the people who worked together a taste of home along the way.

Editor's Note: This article has been edited to indicate that Robert Woodruff was the president of The Coca-Cola Company, not its founder.

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